Socialtel is a hospitality brand with 10 properties across Guatemala, Colombia, Nicaragua, and Thailand, blending hotel and hostel-style accommodation with coworking spaces and community-driven events. The brand caters to digital nomads and young travelers who want social connection alongside comfortable stays. Guests can access rooftop parties, surf clubs, wellness activities, group tours, and a loyalty rewards program called BEX.

Socialtel: Where Community Meets Accommodation

Socialtel sits at the intersection of boutique hotel comfort and hostel social energy, building properties designed to connect travelers rather than simply house them. With 10 locations spread across five countries — Guatemala, Colombia, Nicaragua, and Thailand — the brand has carved out a niche for nomads who want more than a bed.

Who It's For

The brand openly targets what it calls "vibe creators," "shifters," and "wanderers" — the kind of traveler who values who they meet as much as where they sleep. For digital nomads, Socialtel's built-in coworking spaces mean you can shift from a productive morning at your desk to a rooftop DJ night without ever leaving the property. That combination of work infrastructure and social programming is rare in traditional hotels and uncommon even among hostels.

Properties and Destinations

Current locations span some of Latin America's most popular nomad hubs:

Guatemala: Antigua and Lake Atitlán
Colombia: Bogotá (Candelaria), Medellín, and Cartagena
Nicaragua: Granada
Thailand: Koh Samui

Together these properties hold over 1,500 beds. The mix of Central American colonial towns, Colombian cities, and a Thai island means Socialtel pops up along well-traveled slow-travel routes — convenient for nomads who move between these regions seasonally.

What's On Offer

Each property goes beyond rooms. The standard experience includes:

Coworking spaces with reliable connectivity for remote workers
Food and beverage — in-house restaurants, bars, and cafés that double as social hubs
Events and programming — workshops, themed nights, pub crawls, group tours, wellness sessions, and surf clubs depending on location
Communal spaces designed for spontaneous connection between guests

The programming is integrated rather than optional — Socialtel's model assumes guests want to participate, not just pass through.

BEX Loyalty Program

Frequent Socialtel guests can join BEX, the brand's tiered rewards system. Points accumulate across stays, unlocking perks for regulars. For nomads who return to the same regions or rotate through Socialtel properties seasonally, the program offers tangible value over time.

The Nomad Fit

The properties sit in destinations that consistently rank high on nomad indices — Medellín in particular has become one of the most talked-about remote work cities globally, and Antigua draws slow travelers for its colonial character and mild climate. Socialtel's formula works well for nomads on shorter stays (a week to a month) who want built-in community without the effort of building it from scratch.

For nomads who find pure coworking spaces lonely and traditional hotels too isolated, Socialtel offers a middle path worth considering.